I want to know my peer’s perspective of the campaign. You should read it because it offers some insight to the many strategies that PR professionals need to take into consideration when working with a product.
Do you think the catch phrase ‘Billion designers of Windows 7′ represents the product itself? Do you think that the promotion of the product online and during football games will be effective?
It doesn’t seem like they did a lot of promotion through social media, do you think that they will lose some customers if they do not promote to social media users?
I also found the actual commercial on youtube.com. I think it would be insightful to get other people’s perspectives on the commercial itself.
By Kendall K.
To read the article: http://www.nytimes.com/2009/10/22/business/media/22adco.html To see the Youtube video:
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